|Press Release|: Masala Family Festival 2016 Concluded

Hi all!

Lahore, November 14, 2016: Pakistan’s biggest and much anticipated family festival, Masala Family Festival 2016 Lahore organized by Pakistan’s premier entertainment network, HUM Network Limited culminated with thunderous applause by the audiences in appreciation of the organizers. The two-day Festival held at Expo Centre, Lahore, on November 12 and 13 attracted a huge number of visitors from all corners of the city and provided families with an opportunity to plan a perfect day out, where they met their favorite Masala chefs, shopped to their hearts content, watched live cooking demonstrations, and purchased autographed copies of their favorite cookbooks.

The audiences were enthralled by the live cooking demonstrations by all the Masala chefs at different times during the two-day festival, as it gave them a chance to interact with their favorite chefs. The highlight of this two-day event was the launch ceremony of HUM Network’s latest book ‘Manpasand Masala’s Desserts’, the fourth book in the culinary series by HUM Network. The latest addition to HUM Network’s cookbook’s series features mouth-watering desserts’ recipes by the top chefs of Pakistan including Chef Shireen Anwar, Zubeida Tariq, Gulzar Hussain, Rida Aftab, Zarnak Sidhwa, Tahir Chaudhry, Zakir Hussain, Shaista Qazi (Chef Shai) and Noreen Aamir. Apart from having a chance to interact with their favourite chefs, this year audiences’ favorite Chef Shireen Anwer celebrated her 7th anniversary at HUM Masala among fans who cheered with her as she cut the anniversary cake.

President HUM Network Sultana Siddiqui said,

“The continued success of Masala Family Festival has further strengthened our resolve to take initiatives to bring back the life that this country once had. This festival has proved that Pakistanis still love to have a good time with their families if provided a safe environment and quality entertainment. We would like to thank all the partners and visitors for making Masala Family Festival a huge success.”

The other highlight of Masala Family Festival 2016, Lahore, was the kids’ arena, providing entertainment to kids of all ages. The huge and beautifully set-up arena had wide ranging fun options, from jumping castles to floating ship and a pet show to keep them occupied.

Visitors also had a field day shopping as all major FMCG companies were part of the event, selling everything from household appliances, food items, crockery and jewellery. To satiate the appetites of the visitors, the organizers had arranged food and drinks stalls as well. The festival concluded on a high note with performances by Raga Boyzz, Shahida Minni, Malkoo and Rabi Peerzada who performed to audience requests and received appreciation from the happy crowd.