BeautyHooked.com is Pakistan's first of its kind online beauty services marketplace connecting women to salons and spas. BeautyHooked.com officially introduced itself this Friday at LUMS. Collaborating with LUMS Dramaline Society and two of the biggest names of the beauty industry, Redah Misbah, owner of Depilex Group and Shammal Qureshi, owner of Toni & Guy, BeautyHooked.com brought to the audience, the first ever beauty event in LUMS that included a live make over within minutes.