Karachi, February 15: Triumph launched its greatest innovation yet, the incredible Magic Wire bra at Dolmen Mall, Clifton. Female members of the press, social media and socialites attended the event in large numbers. Introducing the new design in an innovative manner with the theme of magic woven around it, the event had a magic show to entice the guests.

Speaking on the occasion the Triumph spokesperson said “Triumph is constantly seeking new direction with innovative products in cutting edge design and features, based on years of research, using the latest technology -- products like Body Make Up, Memory Cups, Cool Sensation and now Magic Wire, which have taken the Lingerie Industry by storm.”

Backed by 130 years of expertise in the lingerie industry, Triumph has emerged as an Iconic Global leader in innovative and sensational lingerie, with a presence in over 120 countries. It may be recalled that Triumph came to Pakistan in 1971 to manufacture undergarments for export as well as the local market, under the Triumph brand. In 2001, Triumph was re-launched as a fully imported brand of lingerie.

Triumph is dedicated to beautifying women globally and has emerged as a 'Tailor of female confidence'.

True to its German heritage, it has earned a global reputation as the benchmark for impeccable quality and sensational fit!

Magic Wire’s ingenious new cup design features a soft, flexible built in silicon wire that provides all the support of a traditional metal wire, without the discomfort and pressure caused by standard under wired bras.

Super soft and lightweight with a contemporary smooth finish and sensual appeal, magic wire has a fresh and feminine feel that stays with the wearer all day, imbibing in them a sense of confidence.

The soft silicon supports move with the body, so one can enjoy uninhibited freedom with a perfect fit, flattering lift and a smooth, contemporary look. Magic Wire is the ultimate bra where “Fashion meets function.”

The range includes two styles – an all-over smooth option for total invisibility under fitted clothes, and more decorative 3D lace style with a matching brief.

Triumph is emerging as the most sought after favorite among lingerie fashionistas across Asia, with its winning combination of extreme comfort, sensational fit and vibrant style.