|Press Release|: Stars of Janaan Sparkle at European Premier
10:57 AM
Hi all!
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| Hareem Farooq wearing Iznik Fashion |
[September 14th, 2016]: Setting a new benchmark on a global platform for Pakistani cinema, the
romantic comedy Janaan received its European Premiere recently
at London’s Cineworld, The
O2.
Dazzling the red carpet at the premiere were the rising stars of
Pakistani film industry, Armeena Khan,
Bilal Ashraf and Ali Rehman Khan. The leading stars of
the film were also joined on the red carpet by other members of the cast and
crew, including actress Hania Aamir,
actor Usman Mukhtar, actress and
co-producer Hareem Farooq, producer Imran Raza Kazmi alongside writer Osman Khalid Butt and director Azfar Jafri.
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| Armeena Khan and Ainy Jafri |
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| Armeena Rana Khan wearing Nida Azwar |
Additional guests
included: Former member of the Pakistani music band Awaz, singer Haroon,
Pakistani actor and model Wiqar Ali Khan, urban Punjabi singer Tasha
Tah and TV personality Yasmin Karimi to name a few.
The evening was presented
by Munir Hussain Films - UK (Pepe's Piri Piri Group) with the feature presentation
hosted by radio personality Saima Ajram. Guests were also indulged with
a performance by music artist Nafees.
Setting a new precedent for Pakistani cinema, Janaan has
already set new records in the UK. As well as being the first Pakistani film to
gross the highest single day collections recorded for a Pakistani film ever in
the UK, it has climbed to number 8 in the UK Box Office Top 10 after its
opening weekend – the first time ever for a Pakistani film.
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| Ali Rehman Khan and Bilal Ashraf wearing HSY |
Presented by IRK Films, Munir Hussain Films - UK (Pepe's Piri
Piri Group) and ARY Films, Janaan has also set a new trend
for Pakistani cinema worldwide. The film has been distributed in the UK and
internationally by B4U Motion Pictures, whose distribution strategy
secured the biggest release of a Pakistani film to date across 18 territories,
paving the way for a bright future for Pakistani cinema on a global platform.
Honouring Pakistan’s rich heritage in film, the arts and storytelling, Janaan (‘Beloved’ in Pashto) presents
a stylish, witty and often emotional observation of contemporary Pakistan that
has resonated with the audience globally. Helming a fresh team of young creatives and talent, Armeena
Khan, Bilal Ashraf and Ali Rehman Khan, create screen magic
in the lead roles in a film that is emblematic of a burgeoning Pakistani film
industry that is consistently making waves internationally.
Distributed by B4U Motion Pictures internationally.
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