Hi Beauties!

KK Film Productions & HUM Films announced their upcoming cinematic venture Zeher-e-Ishq at a star-studded event held at the Marriott Hotel in Karachi. Bolstered by support from the Turkish government, KK Film Productions' upcoming cinematic venture will be shot in Turkey, as well as Pakistan.

The event was graced by the presence of Turkish Consul General H.E. Murat M. Onart, who welcomed the prospect of collaboration between Pakistani and Turkish artistes. President HUM Network Sultana Siddiqui and Vice President HUM Films Badar Ikram expressed their delight at being associated with yet another cinematic venture after the success of the Network's previous film. Also present on the occasion were the film's music director Waqar Ali, writer Muhammad Asif and director Khalid Khan. 

Inspired by Sufism and teachings of Rumi yet based in a contemporary setting, the film boasts a stellar cast, owing to its mix of veteran actors and rising stars, and will be directed by Khalid Khan who is known for delivering masterpieces such as Sookhay Pathay, Anokha Bandhan and bhar day jholi on the small screen. 

Zeher-e-Ishq's music will be a treat for the audiences, thanks to the prowess of Waqar Ali. The film's soundtrack will feature seven songs, six of which have been originally produced for the movie while one of the tracks is a Persian song by the legendary Ustad Nusrat Fateh Ali Khan. Other singers include Sajjad Ali, Rahat Fateh Ali Khan, Sunidi Chouhan, Palak Muchhal of Ashiqui 2 fame and Mohammad Irfan Ali who came to the limelight with his song Banjara for Bollywood movie Ek Villain.

Shooting for the film will begin in the middle of December. HUM Films will be the official distribution partner for the movie with HUM Network Limited as media partner.