Pure, Handmade, British (PHB) Ethical Beauty

12:18 AM

Hi Beauties!

Every other day we read about harmful chemicals used in makeup products and how they breed diseases in humans. So many medical cases have sprung forward where the use of makeup has led to harm to human bodies. Be it in the form of allergies or resulting in surgeries. As a result more and more research is being conducted to make cosmetics chemical free and organic as much as possible. As a Muslim, we also need to ensure there are no haram products in the cosmetics we consume. There is a widespread concept that intake of haram items is not allowed in the form of eatables. Its true we do not eat make up but in any case we expose ourselves to haram ingredients by using them. For example, there are certain lipsticks we use, they contain crushed beetles of a particular kind, no matter how much we prevent, I am sure there is a certain intake of lipstick into our system by unconscious licking or biting the lips. Similarly the makeup applied onto the skin absorbs into our pores and thats how the harmful chemicals make their way into our system.

About PHB:

It never ceases to amaze me when youngsters come up with brilliant ideas and work to transform those ideas into reality. One fine example of such an idea is PHB. Rose Brown is the founder of PHB Ethical Beauty. At a very young age, she became aware of the harmful ingredients found in cosmetics and the way they damage skin. These harmful chemicals can lead to long term effects on the skin. Rose was of the view to develop something which would not harm the skin, free of harmful chemicals and also not harm the animals and environment in general. Implementing her idea, PHB Ethical beauty was launched in Summers of 2012 and now the brand has over 200 products.

By creating a range that uses only the purest of ingredients, PHB is able to cater for even the most sensitive skin. PHB understands that what goes on to the skin, goes in to the skin. This is why all PHB products are handmade using 100% naturally derived ingredients that are proven to be safe and effective. Many of the PHB ingredients are certified organic and soon all the products will be too. PHB supports fair trade cooperatives and regeneration projects which provide assistance and stability for farmers and their local communities. PHB uses eco-friendly packaging that comes from post consumer recycled resources. as a family business, 15% of the profit goes to charity.

PHB products are free from:

  • Prabens
  • SLS
  • Palm Oil
  • DEA
  • TEA
  • PEGs
  • Artificial fragrance
  • Micro plastics
  • Mineral oil
  • Petrochemicals
  • Synthetic dyes
  • Formaldehyde
  • GM ingredients

PHB is:

  • Handmade 
  • Against animal testing
  • 100% registered vegan
  • 100% certified halal
  • Respects earth
  • Natural & effective
A few months back, I was sent some products to test and review. Among these products is their all in one natural mascara, natural lip glosses and a natural lipstick. I have tested these products thoroughly and shall be reviewing them soon.

PHB ethical beauty mascara, lipstick and lip glosses

Keep your self pasted to this space as the reviews shall be uploaded on a regular for these PHB items. This was just a short intro post to the brand. Stay healthy and beautiful. xoxo!!!

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